northwestern Kellogg / Project

Reunion Event: 2023

Northwestern Kellogg School of Management

Kellogg’s annual Reunion Event reconnects alumni while reigniting their Kellogg spirit. Pono supported the rebrand for their 2023 event through visual and written communications in the form of a new identity, a suite of marketing materials, and on-site event signage.


Goal: Grow event attendance to pre-covid levels (1,876 alumni in 2019)
Result: Nearly 2,000 attendees joined the reunion

Goal: Increase annual giving dollars AND donors
Result: The fundraising goal was exceeded by $20K, with the addition of 50 new donors

  • Creative Direction
  • Design
  • Copywriting

Reunion 2023 logo

The logo suite

Email, Landing page, and Social post graphics

Printed event invitation

Examples of onsite event signage and wayfinding

Photos of branding from the event itself

A follow-up post from Kellogg about the event

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