Evening & Weekend MBA Program Campaign

Kellogg’s Evening & Weekend MBA is a part-time MBA program for students who need flexible schedules. The program saw a decline in application submissions and was at risk of not achieving its enrollment goal. Pono worked with Kellogg on a phased approach to increase leads and sign-ups. The campaign saw amazing success from the previous year:

• Applications increased by 15%
• Web traffic increased +79% YOY
• New user traffic increased +109% YOY
• 23% of the total site visits were directly attributed to the campaign