bain Capital Ventures / Project

Early Stage Founders Guide

Bain Capital Ventures

BCV Early Stage is a content hub for first-time and/or early-stage founders. The hub hosts articles written by experts in their respective fields. 

For this project, we concepted a theme that would resonate with the audience, which was the idea of “wearing many hats.” We thought this analogy related to the responsibilities of most new founders, which typically span across the board. Once we had the concept, we designed, illustrated, animated, and built the experience to live on the BCV website.

Disciplines:
  • Creative Direction
  • Design
  • Copywriting
  • Illustration
  • Animation

Custom illustration & animation

Website design & development: view website

Website design & development: view website

Website design & development: view website

Custom illustration for each article

Custom illustration for each article

Color code system developed for each category

Custom illustration for each article

Custom illustration for each article

Custom illustration and animation throughout the page

The concept that founders wear many hats

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