Case Study:

THE Mom Project

The Mom Project is committed to helping women remain active in the workforce in every stage of their journey, and work with employers who are committed to designing and supporting a better workplace.

We are excited to partner with such a positive and inspiring company who works to improve the opportunities and careers of others.

The Challenge

The Mom Project reached out to us for a quick turnaround on their "Hire Moms" campaign. Design direction was needed based on The Mom Project and WerkLabs brands and included infographic creation, photography selection, and editorial design.

Our Process

  • Project briefing
  • Brand research and exploration
  • Project conceptualization & execution
  • Collaboration and feedback

The Work

The Hire Moms campaign deliverables included social banners, email and blog graphics, a landing page, and an ebook.

4 Reasons Hiring, Advancing & Retaining Moms is Good for Your Business Ebook
Hire Moms Campaign Landing Page

“Pono helped bring our mission and vision to life.”

“There are plenty of designers who can make things look visually appealing. There are fewer who can make something visually appealing while first and foremost communicating your message. Lauren and Paul are the latter, and have a unique ability to create marketing assets where the design enhances, not detracts from, the content - with impressive turnaround.”

Kayla Tekus - Director of Marketing, The Mom Project

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