The Mom Project / Project

Back to Progress Campaign

The Mom Project

The “Back to Progress” Campaign was about bringing moms back into the workforce while stopping the backslide of the pandemic, which, according to The Mom Project, had unraveled much of the progress women and moms had made to date.

Unhappy with the visual direction created by another agency and having missed their launch date, Pono was asked to provide a fresh approach to move the campaign in the right direction.

  • Creative Direction
  • Design


Logo (horizontal)

Poster explorations

Billboard explorations

Social media post graphics


Bus stop posters

Subway billboard

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