The Dobro Group is a woman-owned and operated collaborative marketing and media outfit.
Through our partnership, we’ve produced a wide range of work including their visual identity, website, branded swag, and company photoshoot.
The Dobro Group is a growing company we’ve partnered with from the launch of their business to the rebrand of their website. One aspect that makes this company unique is the owner’s Croatian heritage—“Dobro” is a Croatian word and an important element for the brand, as well as its meaning, “good”.
Visual Identity Design
The owner’s Croatian connection was reflected in the name and written brand story, we carried this through visually by using a font created by Croatian designer Nikola Djurek. Its boldness offers weight and strength, and its overall design offers a distinct and memorable look for the brand.