Cervus Leadership Consulting, founded by Chris Mumford, exists to help hospitality businesses succeed through the right leadership. Cervus builds effective teams on behalf of operators, developers and investors in the hotel, casino, branded residential, and operational real estate sectors with an extensive track record throughout Asia, Europe, Middle East & Africa, and the Americas.
Cervus Leadership Consulting was looking to create a strong visual identity to convey the high-level and global aspect of their business.
We designed a visual identity that has a high-end look and feel that would give the Cervus brand credibility and trustworthiness. The concept for the mark originated from the meaning of Cervus, red deer, which is also the founder's Enneagram animal. We initially experimented with the form of a deer and it evolved into an abstract symbol of antlers. At the same time it also visually represents the idea of a global network.