Case Study:


Cervus Leadership Consulting, founded by Chris Mumford, exists to help hospitality businesses succeed through the right leadership. Cervus builds effective teams on behalf of operators, developers and investors in the hotel, casino, branded residential, and operational real estate sectors with an extensive track record throughout Asia, Europe, Middle East & Africa, and the Americas.

The Challenge

Cervus Leadership Consulting was looking to create a strong visual identity to convey the high-level and global aspect of their business.

Our Process

  • Client consultation
  • Brand & competitor research
  • Extensive typography & mark exploration
  • Close collaboration with client
  • Finalization of visual identity
  • Design and development of website

The Work

We designed a visual identity that has a high-end look and feel that would give the Cervus brand credibility and trustworthiness. The concept for the mark originated from the meaning of Cervus, red deer, which is also the founder's Enneagram animal. We initially experimented with the form of a deer and it evolved into an abstract symbol of antlers. At the same time it also visually represents the idea of a global network.

Mark & Logos
Type Exploration
Presentation Template

“Pono quickly grasped my needs and were able to translate my broad vision into concrete design elements which, frankly, far exceeded my expectations.”

“I was particularly impressed by their ability to develop a good understanding of my client base and competitive landscape. I enjoyed the Pono process - they listen well, are responsive and also know how to challenge in a constructive manner. I could not be happier with the final results and look forward to continuing to collaborate with Pono.”

Chris Mumford - Founder, Cervus Leadership Consulting

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